There’s a lot of noise out there.
Messy or missing data. Boring and tired brand identities. Patchwork marketing efforts that lack a North Star and a strategy.
But I lean into it.
I’m a marketer who loves turning messy data, abstract ideas, and big goals into strategies that actually work and brand identities that resonate.
I’ve built my career building marketing systems, mostly from the ground up in a variety of industries. I’ve worked with James Beard-nominated chefs, produced a feature on Travel Channel, and even coordinated a national Green / Solar Initiative with the Department of State.
Campaigns, websites, funnels, I’ve built this all. Often solo or within a small team. Along the way, I’ve managed paid media, social, websites, analytics, and brand projects, while partnering closely with sales and leadership to drive real business results.
What sets me apart is that I’m equally comfortable in creative and analytical worlds. Photoshop and Illustrator to Excel and SQL; I enjoy building campaigns and storytelling just as much as digging into spreadsheets and performance reports.
Not just to create buzz, but to move business forward.
When I’m not working, I’m usually making pizza in my Ooni, brainstorming logo ideas, or figuring out how to make the next campaign better than the last.
I live in Pittsburgh with my beautiful wife, lovely baby girl, and my chihuahua-miniature pinscher mix.
If you’re looking for someone who’s genuinely curious how to make things look and work better plus easy to work with; I’d love to connect.
MEET JESSE
SKILLS & TOOLS
STRATEGY & GROWTH
Revenue-Focused Campaign Strategy & Optimization
Paid Media & Performance Marketing (Social, Search, Display)
Funnel, Lifecycle & Conversion Strategy
Go-To-Market & Product Launch Planning
Budget Ownership & ROI Forecasting
Data, CRM & Operations
CRM & Marketing Automation Architecture
Performance Reporting, Attribution & Dashboards
A/B Testing & Experimentation Frameworks
Funnel Analytics & Pipeline Management
Marketing Operations & Process Scaling
BRAND, CREATIVE & CONTENT
Brand Strategy & Positioning Systems
Creative Direction for Performance Marketing
Scalable Content & Asset Production
Visual Identity & Design Systems
Cross-Channel Messaging Frameworks
DIGITAL, WEB & EXPERIENCE
Conversion-Optimized Web & Landing Pages
UX/UI & Customer Journey Optimization
Website & Product Analytics
Omnichannel Experience Design
Sales Enablement & Executive Communications
PRODUCTION EXPERIENCE
31st Street Studios - Studio Assistant Manager
ESPN - Monday Night Football - Production Assistant
Late Show with David Letterman - Production Intern
iHeart Media - Production Intern
CERTIFICATIONS
University of Pittsburgh (BS Marketing)
Google Analytics Individual Qualification
AI-Powered Performance Ads Certification
UX/UI Design (UX Design Certificate, General Assembly, May 2020)
Marketing Analytics Professional Certification (Wharton Online, Feb 2018)
FAA Certified Drone Pilot
TOOLS
Hubspot Administrator
Custom Properties
Workflows & Automation
Executive Dashboards & Reports
Adobe Creative Suite Expert
Photoshop, Illustrator, InDesign
Premiere Pro, After Effects
Excel Expert
Wordpress Administrator
Squarespace
Shopify
Power BI / Tableau
PostgreSQL
Python
Contact JESSE
Interested in working together? Fill out some info and I’ll be in touch shortly. Resume available upon request. can’t wait to hear from you!