There’s a lot of noise out there.

Messy or missing data. Boring and tired brand identities. Patchwork marketing efforts that lack a North Star and a strategy.

But I lean into it.

I’m a marketer who loves turning messy data, abstract ideas, and big goals into strategies that actually work and brand identities that resonate.

I’ve built my career building marketing systems, mostly from the ground up in a variety of industries. I’ve worked with James Beard-nominated chefs, produced a feature on Travel Channel, and even coordinated a national Green / Solar Initiative with the Department of State.

Campaigns, websites, funnels, I’ve built this all. Often solo or within a small team. Along the way, I’ve managed paid media, social, websites, analytics, and brand projects, while partnering closely with sales and leadership to drive real business results.

What sets me apart is that I’m equally comfortable in creative and analytical worlds. Photoshop and Illustrator to Excel and SQL; I enjoy building campaigns and storytelling just as much as digging into spreadsheets and performance reports.

Not just to create buzz, but to move business forward.

When I’m not working, I’m usually making pizza in my Ooni, brainstorming logo ideas, or figuring out how to make the next campaign better than the last.

I live in Pittsburgh with my beautiful wife, lovely baby girl, and my chihuahua-miniature pinscher mix.

If you’re looking for someone who’s genuinely curious how to make things look and work better plus easy to work with; I’d love to connect.

MEET JESSE

SKILLS & TOOLS

STRATEGY & GROWTH

  • Revenue-Focused Campaign Strategy & Optimization

  • Paid Media & Performance Marketing (Social, Search, Display)

  • Funnel, Lifecycle & Conversion Strategy

  • Go-To-Market & Product Launch Planning

  • Budget Ownership & ROI Forecasting

Data, CRM & Operations

  • CRM & Marketing Automation Architecture

  • Performance Reporting, Attribution & Dashboards

  • A/B Testing & Experimentation Frameworks

  • Funnel Analytics & Pipeline Management

  • Marketing Operations & Process Scaling

BRAND, CREATIVE & CONTENT

  • Brand Strategy & Positioning Systems

  • Creative Direction for Performance Marketing

  • Scalable Content & Asset Production

  • Visual Identity & Design Systems

  • Cross-Channel Messaging Frameworks

DIGITAL, WEB & EXPERIENCE

  • Conversion-Optimized Web & Landing Pages

  • UX/UI & Customer Journey Optimization

  • Website & Product Analytics

  • Omnichannel Experience Design

  • Sales Enablement & Executive Communications

PRODUCTION EXPERIENCE

  • 31st Street Studios - Studio Assistant Manager

  • ESPN - Monday Night Football - Production Assistant

  • Late Show with David Letterman - Production Intern

  • iHeart Media - Production Intern

CERTIFICATIONS

  • University of Pittsburgh (BS Marketing)

  • Google Analytics Individual Qualification

  • AI-Powered Performance Ads Certification

  • UX/UI Design (UX Design Certificate, General Assembly, May 2020)

  • Marketing Analytics Professional Certification (Wharton Online, Feb 2018)

  • FAA Certified Drone Pilot

TOOLS

  • Hubspot Administrator

    • Custom Properties

    • Workflows & Automation

    • Executive Dashboards & Reports

  • Adobe Creative Suite Expert

    • Photoshop, Illustrator, InDesign

    • Premiere Pro, After Effects

  • Excel Expert

  • Wordpress Administrator

  • Squarespace

  • Shopify

  • Power BI / Tableau

  • PostgreSQL

  • Python

Contact JESSE

Interested in working together? Fill out some info and I’ll be in touch shortly. Resume available upon request. can’t wait to hear from you!