ANALYTICS SHOWCASE PROJECTS
I design solutions to marketing challenges with dashboards, and analytical systems that turn complex questions into clear decisions. Every project is built for real business impact for driving growth, retention, and smarter execution.
SKILLS
STRATEGY & GROWTH
Revenue-Focused Campaign Strategy & Optimization
Paid Media & Performance Marketing (Social, Search, Display)
Funnel, Lifecycle & Conversion Strategy
Go-To-Market & Product Launch Planning
Budget Ownership & ROI Forecasting
Data, CRM & Operations
CRM & Marketing Automation Architecture
Performance Reporting, Attribution & Dashboards
A/B Testing & Experimentation Frameworks
Funnel Analytics & Pipeline Management
Marketing Operations & Process Scaling
University of Pittsburgh (BS Marketing)
Google Analytics Individual Qualification
Google AI-Powered Performance Ads Certification
UX/UI Design (UX Design Certificate, General Assembly, May 2020)
Marketing Analytics Professional Certification (Wharton Online, Feb 2018)
FAA Certified Drone Pilot
CERTIFICATIONS
Hubspot Administrator
Custom Properties
Workflows & Automation
Executive Dashboards & Reports
Meta Ads Administrator
LinkedIn Ads Administrator
GA4
Google Performance Max
Adobe Creative Suite Expert
Photoshop, Illustrator, InDesign
Premiere Pro, After Effects
Excel Expert
Wordpress Administrator
Squarespace
Shopify
Power BI / Tableau
PostgreSQL
Python