ANALYTICS SHOWCASE PROJECTS
I design solutions to marketing challenges that turn complex questions into clear decisions. Using analytical systems and dashboards; every project is built for real business impact for driving growth, retention, and smarter execution.
Five Goal Free Ball: The Penguins Partnership That Launched a Thousand Meatballs
Finding the Best Place to Film: A U.S. Film Tax Incentive Tableau Dashboard
From Scratch to System: Building a B2B2C Funnel in 90 Days
How I Run Performance Marketing
Impact in 10 Seconds: Solving Geo-Targeted Billboards on Any Budget
STRATEGY & GROWTH
Revenue-Focused Campaign Strategy & Optimization
Paid Media & Performance Marketing (Social, Search, Display)
Funnel, Lifecycle & Conversion Strategy
Go-To-Market & Product Launch Planning
Budget Ownership & ROI Forecasting
SKILLS
Data, CRM & Operations
CRM & Marketing Automation Architecture
Performance Reporting, Attribution & Dashboards
A/B Testing & Experimentation Frameworks
Funnel Analytics & Pipeline Management
Marketing Operations & Process Scaling
University of Pittsburgh (BS Marketing)
Google Analytics Individual Qualification
Google AI-Powered Performance Ads Certification
UX/UI Design (UX Design Certificate, General Assembly, May 2020)
Marketing Analytics Professional Certification (Wharton Online, Feb 2018)
FAA Certified Drone Pilot
CERTIFICATIONS
Hubspot Administrator
Custom Properties
Workflows & Automation
Executive Dashboards & Reports
Meta Ads Administrator
LinkedIn Ads Administrator
GA4
Google Performance Max
Adobe Creative Suite Expert
Photoshop, Illustrator, InDesign
Premiere Pro, After Effects
Excel Expert
Wordpress Administrator
Squarespace
Shopify
Power BI / Tableau
PostgreSQL
Python